NORTH HOLLYWOOD, Calif.—Doc Johnson announced the highlights of their showing at the most recent ANME show included the new custom Doc Johnson booth that reflected a retail experience and engaged visitors.
"With the window displays and custom wall skins, combined with the unique open design, we specifically created a booth with a retail feel in mind," said Doc Johnson COO Chad Braverman. "Numerous buyers were impressed and admitted that our visual merchandising sparked their own creativity."
Known for their strong Made in America philosophy, Doc Johnson also debuted their new professionally directed and produced “About Us” video showcasing their eight acre facility in North Hollywood and staff of 500. A personalized statement about American manufacturing also appeared on one of their booth light boxes. And tying in with the new clean lines of their booth, Doc Johnson also outfitted their ANME team in logoed polo shirts and khakis for a fresh, current appearance. The entire effect was a consistent patriotic, fresh feel that ANME show visitors were impressed with.
Keeping consistent with their core priority, more than 96 percent of their new products were made here in America at their own facility. A portion of the new items were created with a revolutionary new material making its debut during the ANME show—TruSkyn. Two years in the making, TruSkyn is an exciting addition to the best-selling Platinum Premium Silicone collection. TruSkyn is a new level of extraordinarily lifelike material available in dual density products, as well as unique items such as The Tru Stroke, an open tunnel masturbator.
What is truly unique about this new TruSkyn material is that it has an advanced level of durometer, which is how one measures the hardness of a material. TruSkyn is a softer silicone with a harder core. Created with pure platinum, health grade silicone, TruSkyn is softer than any other silicone on the market, thereby making it the new standard of lifelike materials.
Presales of the new TruSkyn line exceeded initial projections. Doc Johnson is doubling their silicone production team to stay up with customer demand.
"We are excited to share that our ANME show sales set new high levels, especially our TRUSKYN™ products," said Scott Watkins, Doc Johnson's vice president of sales and marketing. "All of our new products were received extremely well across the board, and our team is planning on releasing all new items prior to Oct. 31, right in time for the busy holiday season."
Additional new items debuted at this ANME show included a new full line catalog and July 2015 product supplement. Collection-specific sell sheets and two new School of Doc brochures featuring Anal and BDSM topics were also introduced and can be found on Doc Johnson's B2B Resource Center.
For further information on Doc Johnson products, as well as catalogs and supplements, marketing materials such as posters, signage, and plan-o-grams, visit Doc Johnson's online B2B Resource Center at B2BDocJohnson.com or contact [email protected].
