SAN FRANCISCO—Adult product developer Direct Advantage (D.A.V.E.) has named Zague's Import & Distribution exclusive distributor of its various lines of sex toys, including the Synergy Erotic and Synergy Elite Silicone collections currently taking the U.S. retail market by storm.
For the first time, the Synergy Erotic line and several dozen of D.A.V.E.'s high-quality and competitively priced vibrators, strokers, pumps and other sexcessories will be available throughout Mexico, a market with fresh growth and major branding potential.
"I've had the opportunity to become well acquainted with the Mexican adult market and that knowledge has helped D.A.V.E. prepare to make a solid debut," D.A.V.E. CEO Bob Wolf said. "Our unique business model fits perfectly with that of Zague's, and the confidence and commitment the company already has shown has laid the groundwork for a strong partnership."
D.A.V.E.'s aggressive pricing, thoughtful packaging and vast variety appeals to the adult retail realm below the U.S. border, and Synergy Erotic's new streamlined packaging design makes for quick and easy integration.
Zague's operates a chain of retail locations and boasts vast market penetration throughout the country, meaning D.A.V.E. and Synergy Erotic products will be marketed, sold and enjoyed by a consumer demographic ready and waiting for the kind of adult toys that the two brands are known for.
Direct Advantage (D.A.V.E.) is the parent company to adult toy manufacturer Synergy Erotic, and was founded more than 20 years ago to supply low-cost, high-quality products to wholesalers and retailers nationwide. D.A.V.E. continues to be a low-cost leader in the industry, and recently revamped its business model to reflect the market's demand for better quality, better-looking products. Updates include new package design for optimal warehouse and shelf storage and incorporating body-safe materials such as 100-percent silicone in the product manufacturing process.
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