CAMBRIDGE, Ontario—Coquette announced the launch of their new public relations website today that can be found within their company’s current page through the ‘news’ button. The site features all their media shots, news, upcoming events, publicity, portfolio and blog.
The new informational section of their webpage will showcase everything the international lingerie manufacturer is and has been doing. With constant monitoring and updating this site offers retailers, buyers and individuals a medium to interact with Coquette by learning about the company.
“We wanted to create an outlet to better educate our retailers and the general public about who we are as a business,” said Vice President of Sales and Marketing Marcus Horea. “This is a significant stage in our company’s rebranding strategy that opens the door to cultivate relationships with our existing and potential customers offering them a platform to interact with us on a more personal level.”
Viewers can find where Coquette has been published, plugged and shown throughout mainstream media and industry magazines. The site includes a section where the logos of the top retailers and suppliers with the company can be found and an area on the main site that will link to their various websites.
The website will also house the current and archived news releases, upcoming events and tradeshows, and will allow readers to view the most recent newsletter. Coquette wants to provide its clientele with the most up-to-date information on the company while building excitement about the changes and events taking place. Visitors can link to the social media sites that Coquette frequents and connect through those platforms where they can chat, get quick updates or simply check out the Look of the Day.
“This website will engage our viewership by moving beyond the typical information overload to encompassing an educational, approachable and reader-friendly environment,” explained web designer Shawn Steinman. “The site is image oriented which is more visually appealing, while presenting company information in a variety of methods that allow the individual to choose how they interact and acquire their news about Coquette.”
In a more informal discussion the site features a blog that will contain interviews, behind-the-scenes photos, lingerie and costume trending, and fun facts about the business.
Coquette is pleased to announce the launch of this new section of their website and encourages feedback from its viewers. As a continual way to improve on customer service, company knowledge and the Coquette brand, the company is enthusiastic of having introduced the newest strategy of their communications and marketing plan. Visit Coquette.com/news for a sneak peek at the website.
