NEW ORLEANS—Canadian-based lingerie manufacturer Coquette International Inc. teamed with reps from the local Hustler Hollywood store here for a Lingerie Parade.
The event, which took place May 28, followed a week-long photo shoot for the lingerie manufacturer in the Big Easy. Starting at Jackson Square, the Coquette creative team met up with two models and the Jaywalkers brass band, led by a dancing Lady Grand Marshall.
The Lingerie Parade proceeded down Decatur Street to Canal Street, picking up participants along the way. Parade goers waved signs with #LoveCoquette, Lingerie Parade, Coquette and Hustler Hollywood as they marched along the crowded streets. Police escorts cleared the way as the group proceeded down Canal street and onto Bourbon street, ending at the Hustler Hollywood store. Thousands of Coquette panty giveaways were tossed out to eager spectators from the balcony.
"It was like Mardi Gras, except they picked the streets clean … there isn't a panty left in sight,” said Senior Manager of the Hustler Hollywood store Eric Barclay.
The crowd yelled and cheered and began to chant "Coquette" and "Hustler" for more.
Ken Cerson, graphic designer and photography assistant for the shoo, said, "It was unlike anything I have ever seen, the crowd was utterly amazing and it was just for us!"
“New Orleans was a phenomenal place to shoot our upcoming catalog and Coquette was very proud to be able to participate in a small part of the local culture. "It's a city of so much flavor and culture,” said Cindy Cipriano, creative director and photographer. "There is no other city like it; it is unique just like Coquette."
The Coquette 2017 catalog is slated for a September release and will feature fresh new designs set against the backdrop of New Orleans locations.
For more information, visit Coquette.com.
