CAMBRIDGE, Ontario—Blue Boutique in Utah has been announced as the winner of a trip for two to Hawaii courtesy of Coquette Lingerie.
Coquette has given away vacation trips for the past few years at the spring International Lingerie Show. Buyers gain entry into the random drawing for every $3,000 order they place.
“We were extremely thrilled to have pulled Blue Boutique as the winner of this trip,” said sales representative Robyn Meyer. “Kaci [buyer, Blue Boutique] is from Hawaii, and has not been home in over four years. It's also her mother's 65th birthday this year, so winning this trip was perfect for her!”
Coquette representatives considered the ILS show a success, as the booth was adorned with larger-than-life media shots of the best-selling pieces from each collection. Highlighted were the cover pieces from Main, Darque and Masquerade collections, all of which showcased under the Coquette logo that could be seen throughout the show above the other booths. Definitely a main attraction, Coquette saw a constant flow of international buyers, retailers and media, all of whom stopped in for a visit. The team on location discussed Coquette’s current designs and what to expect in the upcoming year.
“Our booth was consistently busy this year,” said owner Peter Horea. “We are always happy to see familiar faces and meet with some new ones. Our brand marketing has grown immensely over the last couple of years and we were thrilled with all the positive feedback from our customers.”
While in attendance at the show, Coquette showcased 10 outfits in the Monday night lingerie fashion show, three Masquerade costumes, two Darque pieces and five outfits of the best-selling lingerie lines. Retailers and distributors packed the room to be entertained by dancers and the newest fashions by exhibitors. The show included costumes, shoes and lingerie pieces that were grouped by company name and showcased through dance routines.
Coquette has already booked their attendance for the fall show, Sept. 23-25, at the Rio in Las Vegas. Retailers and buyers alike can look forward to the official launch of the 2014 Kissable Collection catalogue as well the 2014 Spring/Summer Collection.
For more information, visit Coquette.com.
