LONDON—Coco de Mer and E.L. James, author of the best-selling Fifty Shades trilogy, teamed up to create a new range of lingerie to capture the “inner goddess” of the books’ heroine Anatasia Steele.
“I took inspiration from Coco de Mer when I was writing the books and visited the boutique in Covent Garden as part of my research,” James said. “Fifty Shades Darker lingerie really captures Ana’s sexual awakening. It is luxurious, deeply provocative and elegantly erotic.”
The line is being launched to coincide with the release of the new Fifty Shades Darker film starring Jamie Dornan and Dakota Johnson, which comes out globally around Valentine’s Day 2017.
The first film was one of the highest grossing adult releases of all-time.
The new lingerie—which goes on sale in September—is inspired by student Ana’s growth in sexual confidence as she gradually takes the dominant role in her relationship with billionaire Christian Grey.
“Fifty Shades Darker documents Anastasia’s growth in self-worth which has a knock-on effect on her relationship with Christian,” Coco de Mer managing director Lucy Litwack said. “She is now more in control—it’s as if the roles have been reversed.
“Ana starts to uncover her underlying sexual desires—becoming more liberated in and out of the bedroom,” she continued. “Taking inspiration from the Seattle skyline and the pivotal masquerade ball, the collection focuses on empowering women while remaining feminine and sophisticated.”
The collection includes:
* Red Room—Bordeaux satin with lace and silver componentry, inspired by the books’ bondage room;
* Escala—All-over lace and contrasting satin to outline and frame the body, inspired by Christian’s modern penthouse, Escala;
* Masquerade—Black satin with custom embroidery in shades of grey, inspired by the basque in the book;
* Goddess—Bold jade green scallop edged lace is paired with black satin, capturing Ana’s inner goddess;
* Steele—Black satin and fine black mesh give a bold reveal/conceal concept;
* Anastasia—Cerise satin with matching lace trim and opaque panelling, symbolising Ana’s daytime sophistication
Fifty Shades Darker has been priced to appeal to a wide fan base, starting at $20 for a G-string and going up to $80 for a robe.
It will be available from September through the Coco de Mer boutique and Coco-de-mer.com and Lovehoney.com as well as Asos.com.
