New BOSTON, N.H.—An inadvertent misstep in promoting a diet drink on last Sunday’s Celebrity Apprentice resulted in an unexpected spike in traffic for adult toy company Crystal Delights.
For the weekly challenge, the Celebrity Apprentice teams were given the task to promote a new Crystal Light diet beverage product. While the men’s team opted to promote the company’s new Mocktails virgin drink mixes with a beach theme, the ladies’ team, Team Forte, chose to promote the entire company with the tagline, “Garden of Crystal Delight,” not realizing that a luxury adult toy company bore the same name.
During the broadcast, Crystal Delights was mentioned repeatedly both verbally as well as with a large sign on the show, resulting in an impromptu national ad campaign for the small New Hampshire luxury adult toy company.
Fans of both the television show and the toy company alike can see a clip from the broadcast at http://www.imdb.com/video/hulu/vi3649085465/
As fans of the television show, where mogul Donald Trump pits celebrities against each other in an attempt to win money for different charities, Crystal Delights Creative Director Shellie Yarnell said, “We were thrilled to have so many mentions on Sunday’s program! We were even more surprised to see our website traffic spike due to the repeated mentions.”
Yarnell has offered each member of Team Forte a free luxury toy as a way of thanking them for the national advertising of Crystal Delights.
“Crystal Light is classy, sassy and cutting edge, just like us,” said Yarnell. “Thanks, Team Forte and Crystal Light!”
Yarnell’s only sadness is that Deborah Gibson, who sang a catchy custom song for the diet drink during the show which included the lyric “You know you want it, and you should have it,” did not mention Crystal Delights, though fans of the toy certainly share Gibson’s sentiment about the luxury toys.
For more information, visit CrystalDelights.com.
