TORONTO, Ontario—As recent studies show the sex toy market continues to grow throughout Canada, PinkCherry is working to ensure customers can get their hands not eh products they want.
According to the Berman Centre, Canada ranks fifth in global sex toy sales. Business site TheStreet.com predicts this specific market to grow to $52 billion by 2020. The sex toy industry has changed dramatically over the past decade, mostly driven by a shift in cultural norms and the anonymity and ease of buying online.
In the past 12 months PinkCherry sold over half a million sex toys in Canada which includes almost 120 000 vibrators. Men and women are about equal in terms of consumers however men tend to spend more per purchase. Mobile purchases account for 50% of purchases.
PinkCherry’s growth in just eight years is credit to an eager Canadian market that was lacking a reliable and affordable Canadian based site to purchase adult novelties.
“We saw a gap in the market in Canada and we pounced on it with a winning formula,” said PinkCherry CEO Daniel Freedman, “PinkCherry is the story of a thriving business that started from scratch but is also a testament to a huge and growing interest in the sex toy industry in Canada.”
PinkCherry has just hit the 1,000 mark for online reviews on the popular n49 Canadian review sharing site. Their score is 4.8 out of a possible 5 stars, and the written reviews are glowing. Their secret to success is giving the Canadian customer what they want; competitive pricing, huge selection, quick shipping and excellent customer service.
For more information, visit PinkCherry.com.
