TORONTO, Ontario—PinkCherry Toys prides itself on excellent customer service, competitive pricing and fast shipping. PinkCherry was one of the first online retailers to switch their free shipping method to UPS to ensure consumers would not be impacted by the Canada Post strike; more than $1,000 a day is being lost in shipping costs as a result.
PinkCherry is committed to absorbing the costs and is not passing the expense onto consumers; the question is how long can this be maintained? PinkCherry Adult Toys opened its e-commerce site more than three years ago and with each month has grown at a tremendous rate; in June 2009 they opened their wholesale site (http://www.pinkcherrywholesale.com/) and in February 2010 they moved from their original 6,000-square-foot warehouse to a 25,000-square-foot facility to meet consumer demands. The Canada Post strike has a definite impact on online retail and wholesale businesses such as PinkCherry that rely on shipping of packages as the mainstay of their business.
“I keep hearing that Canada Post is obsolete in the news, that is far from the truth for a business like PinkCherry,” said Dan Freedman, CEO of PinkCherry. “At a time where the economy is still on shaky ground, businesses in Canada should not have to absorb further stress.”
PinkCherry offers consumers and retailers a one-stop shop for buying and selling adult novelties. PinkCherry has both a Canadian and American online store (http://www.pinkcherry.ca/ and http://www.pinkcherry.com/) as well as a wholesale site (http://www.pinkcherrywholesale.com/).
