MELBOURNE, Australia—Calvista have secured distribution of XR brands, who have been manufacturing a diverse range of adult novelties in California since 1999.
Winner of the 2015 "O" Award for Outstanding Product for Women for the Come Hither, Inmi Collection, XR Brands bring a variety of high quality products to the adult market including SexFlesh, Wand Essentials, Master Series, Strict Leather and Trinity Men. With a keen eye on under-served categories, XR Brands strives to service unique novelty segments as well as mainstream markets. XR Brands is comprised of a complete range of 15 fully branded and beautifully packaged product lines that help retailers attract the broadest shopper demographic.
The most recent addition is the Tom of Finland range. Arguably the most influential homoerotic artist of all time, XR Brands has brought Tom of Finland's erotic art to life creating a complete collection of toys in celebration of the late artist. A range of marketing material will also be available, including original wall skins, videos and unique Tom of Finland artwork displays. A portion of proceeds from Tom of Finland's Pleasure Tools benefits the Tom of Finland Foundation, a not for profit organization supporting emerging erotic artists and promoting healthier, more tolerant attitudes toward sexuality.
Calvista General Manager Roger Sheldon-Collins said, "We are extremely excited to partner with XR Brands and distribute their quality products to Australian and New Zealand retailers. The XR Brands product line-up complements Calvista's existing range and broadens our offering to the Adult retail channel."
"Calvista has a unique understanding of the Australian and New Zealand retail market and they were a natural choice for a distribution partnership in this region," XR Brands General Manager Randy Alvstad said. "This collaboration will help to expand our presence in one of the fastest-growing markets on the planet, while providing high-quality and competitively priced product lines to even more men, women and couples around the world."
XR Brands product lines will be available soon from Calvista. For further information, contact Calvista Australia on 1800 012 221 or email [email protected].
