CHINO, Calif.—California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, wows the attendees of the January ANME Show 2013, which took place at the Los Angeles Marriott Burbank Airport, January 7-9. Fans flocked to see Nick Hawk, star of Showtime’s hit show Gigolos, as he unveiled his collection. New products and the latest in Visual Merchandising technology also created huge show buzz.
Susan Colvin, president and CEO of California Exotic Novelties, said, “Our booth was buzzing in more ways than one during this year’s January ANME Show. Nick Hawk was fabulous as he posed for pictures, signed autographs, and toasted to his exciting new line. It’s a great way to start 2013 and we look forward to celebrating all year long with our valued customers.”
“I've worked in the entertainment industry for some time now but I especially felt welcomed by sex toy industry at the ANME Show,” said Hawk. “Not only has Susan and the CalExotics team been a pleasure to work with, I'm also really happy about the hands that my Nick Hawk Gigolo line is going into for distribution. I'm very excited to launch this line that I have put a lot of time and heart into!”
The Nick Hawk Gigolo Collection free floor display made a bold impression at the show. It holds all 22 items in the line and includes an attached Nick Hawk replica standee. Additionally, to launch the line, CalExotics is hosting the Win a Dream Date with Nick Hawk contest and will invite consumers to register to win a Vegas get-a-way with the reality show hottie.
“We want to support our customers’ sales and to do that we need to drive consumer interest,” explained Jackie White, vice president of sales for California Exotic Novelties. “The Win a Dream Date with Nick Hawk contest will be supported on the POP display, the packaging, in flyers, and through internet marketing and social media publicity.”
All the contest details will soon be available at DateNickHawk.com.
Continuing with a focus on augmenting collections, CalExotics also introduced an array of new products under several of its most popular lines to ANME attendees.
“Additions to some of our most popular collections like Adonis, Body & Soul, Booty Call, First Time, Kisses, Posh, Tantric and others stole the show,” said Al Bloom, director of marketing for California Exotic Novelties. “Love Rider, Gyration Sensations, and Shane’s World also received rave reviews in the product categories. Thanks to everyone who came by to see what CalExotics has in store for 2013!”
The company also spotlighted its Visual Merchandising Plans. Developed with state-of-the-art merchandising technology, the design experts at California Exotic Novelties created easy-to-use plans for retailers. Customizable to suit individual store’s specifications, they offer flexibility and the experienced input of CalExotics’ merchandising specialists.
“We take great care in creating solutions that work. Successful merchandising is more than simply filling a wall with as many products as you can, it involves artful manipulation, careful planning, and a keen sense of sales and marketing. That’s what you get with California Exotic Novelties,” said Colvin.
Photos from the Nick Hawk Meet and Greet, as well of all the ANME activity at the CalExotics booth, are available by clicking the Download Materials link at the top of the page.
For more information, visit CalExotics.com.
