CHINO, Calif.-California Exotic Novelties unleashes Posh, the playful collection that emphasizes the fun side of sex. Bright, trendy colors and an array of distinctive designs define this adventurous and irreverent brand.
“Posh was inspired by the fashion world,” said Susan Colvin, president and CEO of California Exotic Novelties. “The colors, the funky shapes, the edgy print campaign—all these elements make Posh something unique in the world of sex toys. By focusing on the fun side of sex, we’ve created a brand identity that’s new and exciting for California Exotic Novelties.”
The line includes several different massagers, the 10-Function Silicone Butterfly Lover, Performance Kits, “O” Probes, “O” Balls, Lover’s Cages, “O” Beads, Vibro Rings, Love Rings, and three different Finger Teasers: Swirls, Hearts and Rings.
“The new Posh Collection has something for everyone,” explained Jackie White, vice president of sales for California Exotic Novelties. “It houses a wide variety of toys. Because the brand is all about having fun and exploring, we’re confident everyone can find something they love in Posh!”
To launch the collection, a special advertising promotion was conceived using an avant-garde approach.
Desiree Duffie, director of public relations, explained, “The vibrant colors and fanciful brand name inspired the Posh campaign. While planning a photo shoot we came up with the idea of placing a couple against a clean, stark background. She would pop with color and personality, he, on the other hand, would be transformed into her provocative prop. This playful juxtaposition, along with the strategically placed copy, catches the viewer off guard and snatches their attention.”
Posh products come in pink, blue, orange and purple. Made out of 100 percent Safe and Pure Silicone, the Collection is a quality line of toys. The strong, reliable, motors, which meet the European directive for RoHS and WEEE, make Posh everything one expects from California Exotic Novelties.
“Posh is incredibly striking on store walls,” said Al Bloom, the company’s director of marketing. “The immaculate, white, subtly embossed packaging explodes with color to make merchandising easy. Priced-right for discerning shoppers, it’s sure to be a huge hit, one to stock heavily!”
California Exotic Novelties offers plan-o-grams to help stores with their merchandising needs. Posh and many other popular brands are free to download from the company website. A Posh brochure and sign are also available. Visit CalExotics.com and explore under the “download” section.
For more information, visit CalExotics.com.
