LOS ANGELES—Pleasure product manufacturer California Exotic Novelties picked up an award for Best Overall Marketing from Sign Magazine. Presented during the recent eroFame Show, the accolade recognizes excellence in marketing execution, creativity and overall performance.
Said Susan Colvin, president and CEO of California Exotic Novelties, "What an incredible honor! We work very hard to spread our messages through a lot of marketing platforms, including print advertising, event marketing, product placement, PR initiatives, social media, video content marketing, radio, internet marketing and much more. We take an integrated approach which means we channel consistent brand messages across all media. It is wonderful to be recognized with this award. Thank you to Patrick and everyone at Sign Magazine!"
Recent marketing accomplishments by California Exotic Novelties include:
• Numerous events and personal appearances with Coco for the Coco Licious Collection, including a recent trip to Sexpo in South Africa.
• Scandal recognized for Outstanding Creative Design by Creativity International
• Product placement in the hit HBO television show True Blood.
• Products featured in several women's magazines such as Ok!, Star, In Touch and Women's Health.
• Sponsorship of The Let It Be Foundation annual fundraiser.
• Official Pleasure Product Sponsor of the London Twisted Masquerade.
• Creation of new product video content.
Upcoming marketing initiatives include a partnership with Boston University, the sponsorship of a new radio show, an online contest for the best product review video, and other exciting secrets that the marketing team at California Exotic Novelties aren't able to reveal yet.
To find out more, visit CalExotics.com. You're also invited to join the company's online community at ClubCalExotics.com.
