CHINO, Calif.—California Exotic Novelties is ready to ring in the New Year with the January ANME Show 2013, taking place at the Los Angeles Marriott Burbank Airport, Jan. 7-9. New products, a celebrity meet and greet with Nick Hawk, and California Exotic Novelties new visual merchandising plans will be unveiled.
Susan Colvin, president and CEO of California Exotic Novelties, said, “We’re ready to start the New Year in a big way. We’ve got a lot of exciting things in store for our customers at the upcoming ANME Show and can’t wait to see everyone.”
Continuing with a focus on augmenting collections, the novelty powerhouse is introducing an array of new products under several of its most popular lines.
“Our customers have spoken and we’ve responded,” said Jackie White, vice president of sales. “This release is very product-focused. We’ve already laid the ground work in developing well-designed, comprehensive brands. Now we're expanding those brands with new, exciting products!”
The additions include light fetish gear in the First Time Collection, and new styles in Posh, Body & Soul, Precious Metals, Love Rider, Tantric and Shane’s World. Additionally, several up-and-coming lines including Risqué, Adonis, Gyration Sensations and Jumpin Gyration Collections also have new products.
Al Bloom, director of marketing, added, “There is one new Collection in this release, and it’s a very exciting one. Inspired by the popularity of Showtime’s hit series, we’re introducing the Nick Hawk Gigolo Collection. The comprehensive line includes a wide array of products which are designed either for the woman who dreams of being with Nick, or the fellas who want to be like Nick.”
The entire Nick Hawk Collection will be available in a free floor display that is sure to command attention at the retail level.
To introduce the line, California Exotic Novelties is hosting a Nick Hawk Meet and Greet on Monday at 4 p.m. during the ANME Show. Media, distributors, and buyers are invited to come to the CalExotics booth to raise a glass and toast the new line, meet Nick Hawk, pose for pictures, and receive a signed autograph.
Desiree Duffie, director of public relations, said, “It’s going to be a great time and I hope everyone can stop by, visit Nick, and learn about the fun promotions we have planned, such as the Win a Dream Date with Nick Hawk contest.”
Press space is limited for the Nick Hawk Meet and Greet. Media wishing to attend should RSVP with Duffie directly at [email protected].
The company is also introducing its visual merchandising plans at the show. Developed with state-of-the-art merchandising technology, the design experts at California Exotic Novelties have created easy-to-use plans for retailers.
“The new Visual Merchandising Plans are crafted with our customers in mind,” said Colvin. “We take great care in creating solutions that work. Successful merchandising is more than just filling a wall with products, it involves artful manipulation, careful planning, and a keen sense of sales and marketing. That’s what you get with California Exotic Novelties.”
To see the new products, Nick Hawk, and the latest advances in visual merchandising plans from California Exotic Novelties, ANME attendees can visit the CalExotics booth during the January ANME Show 2013.
