CHINO, Calif.—California Exotic Novelties has been nominated for two Erotic Trade Only Awards: Susan Colvin for Service to the Industry and the Apollo Power Stroker for Best New Male Product.
California Exotic Novelties is celebrating its 20th anniversary, which underscores Colvin’s contribution to the industry over the past two decades as a renowned female leader. Coming from a time when video dominated the marketplace, Susan Colvin and the team at California Exotic Novelties revolutionized the way pleasure products are made and marketed across the industry.
Her goal then, as it is today, is to make toys that are reliable, innovative, and made with the consumer in mind. Among Colvin’s many contributions are these “famous firsts”—these are all advances that Colvin and California Exotic Novelties pioneered over the past 20 years:
Make packaging a priority—created collections with personality.
Introduce feminine colors like pink and purple.
Market the Original Jack Rabbit.
Release a waterproof line of toys.
Make a remote-control egg-style vibrator.
Advertise and follow up with manufacturer warranties through Vibetronics.
Make products using premium silicone.
Create pulsating vibrators made in the U.S.
Introduce rechargeable rabbit-style vibrators.
Manufacture a talking vibrator.
Bring an eco-friendly, solar-powered toy to market.
Have an all-women product development team.
Design butterfly-style vibrators.
Conform to EU directives. California Exotic Novelties was an early adapter of RoHS and WEEE standards for motors, though there was no requirement to do so in the in USA.
Have sales staff visit stores and customers—and they still do it today.
Susan Colvin, Ppesident and CEO of California Exotic Novelties, said, “I’m honored to be nominated, especially on the 20th anniversary of the company. It is the people here at CalExotics who make the difference and we’re having a great time celebrating our 20th anniversary. A big thank you to Dale and Lee and everyone at ETO magazine for your support! We appreciate the nominations.”
Voting for the 2014 ETO Awards closes on Friday, June 6. Registered users can go to www.erotictradeonly.com to make their selections.
To learn more about California Exotic Novelties' 20th Anniversary, click here. For information about California Exotic Novelties products, visit the website at www.CalExotics.com. There you can also find the nominated Apollo Power Stoker and other innovative products from California Exotic Novelties. To join the company’s online community, go to www.ClubCalExotics.com.
