LOS ANGELES—At the July ANME Founders Show, taking place July 12-14, leading pleasure product manufacturer CalExotics will show off a fresh look and feel at its spacious booth. A new logo, new collections and an e-learning platform will be the main attractions.
President and CEO Susan Colvin urged ANME attendees to book appointments now for what will doubtlessly be a very busy show for the CalExotics team. “We have so many changes happening at CalExotics. We are excited to finally share them with our friends and customers. Make sure to schedule an appointment to meet with a CalExotics team member. You don’t want to miss out on everything we have to offer.”
CalExotics unveiled its new logo on July 1. The new logo is fresh, clean and provides a visual reference to passion with the “XO” letters emphasized. The new logo now evokes the same experience that people seek from CalExotics products.
Retail education is also a focus for CalExotics. The CalExotics Institute is an e-learning platform that gives users all the knowledge they need to become an expert on CalExotics and Jopen products. The courses are based on product collections from both companies and will focus on educational facts, product features and benefits.
CalExotics will also showcase its July product release, giving attendees a peek at what's new from this powerhouse brand. Both new and existing collections will be on display. One of CalExotics' newest collections is a set of kits that combine best-selling items into fun packages. These kits are grouped in three varieties: His, Hers and Ours. Each kit is designed to help create fun experiences, alone or with a partner.
A new coordinating line of men’s pumps will also make its debut at ANME. Called Pumps, the products offer superior suction to maximize results and appearance. The cohesive packaging is broken down by category, making it easy to merchandise to shoppers seeking the right pump to suit their needs.
One person who's excited about the kits is Jackie White, vice president of CalExotics. “Our customers have been asking us to make kits for years and now we have them! The entire collection is cohesive and easy to navigate from the consumer perspective. These are must-have products.”
Attendees are encouraged to come by the booth to see everything CalExotics has to offer. Sign up for email alerts by visiting CalExotics.com.
