CHINO, Calif.—Though the details are still under wraps, the design and marketing folks at California Exotic Novelties are hard at work on planning a big launch at this year’s ANME Show, held July 11-13 at the Burbank Marriott Convention Center.
Believing that some good things are worth the wait, CalExotics President Susan Colvin is staying mum about exactly what she’s got planned, but promises that “there will be some real surprises for attendees of this year’s show. Our New Product Development Team has worked diligently to develop a diverse line of new products covering every aspect of the marketplace.”
“You won’t believe what we have planned,” enthuses Director of Marketing Al Bloom. “If you thought last year’s CalExotics presence was hard to beat, don’t miss this!”
When pressed, Bloom offered some hints at what’s in store: “I can tell you that we will be launching an entirely new luxury brand, which, quite honestly, will set a whole new benchmark for the industry.”
Known for its commitment to product innovation and quality, California Exotic Novelties is the world’s largest manufacturer of adult toys and novelties. The company’s female-led product design team has been responsible for some of the top-selling innovations of the past two decades, including waterproof toys, rechargeable motors, remote-controlled devices and, most recently, solar-powered toys.
“We’re elevating our game to a whole new level,” says Colvin.
Bloom adds, “CalExotics is all about making products that are relevant in the lives of our valued customers. With this introduction, we’re pushing the envelope in a way that benefits both consumers and retailers.”
The ANME Show will take place July 11-13 at the Burbank Marriott Convention Center. Qualified buyers are welcome to register in advance at ANMEfounders.com. The packed schedule features hosted evening
events, seminars presented by StorErotica and a sold-out exhibition area.
