CHINO, Calif.—California Exotic Novelties introduces new items to the popular Up! Collection. Seen for the first time at the July ANME Show, the new products are fun, affordable, and made of high-quality materials.
Susan Colvin, president and CEO of California Exotic Novelties, said, "Everyone loves the Up! Collection. It keeps growing and growing because it resonates with so many people. Men, women, and couples are drawn to the bright colors, classic designs, and the affordable prices. Just because Up! is economical doesn't mean we skimped on quality, though. We use premium silicone and the best motors and components."
New items include Turn it Up! and Amp it Up!, which are both silicone massagers with seven intense functions. A memory chip recalls the last function used and the easy-touch controller functions intuitively. Curve it Up! and Flex it Up! are probes with a designer pull ring. Made out of heavy-duty metal, the designer pull ring is easy to use and very substantial.
Jackie White, vice president for California Exotic Novelties, added, "The designer pull ring is one of my favorite features. The metal has a good weight to it, and feels amazing in addition to looking gorgeous. I highly recommend putting out Up! testers. Once the consumer holds Up! in their hand, they will understand the difference."
Ride it Up! and Wind it Up! are new anal toys with graduating beads. Pliable, durable, they are both made with premium silicone. Wind it Up! also features a designer pull ring with reinforced heavy-duty metal around the interior of the pull ring.
The Tone it Up! Orgasm Balls are also new. Perfectly weighted, they are silicone-coated and have a sturdy retrieval ring. Rounding out the list of new Up! products are the Extend it Up! Vibrating Extension Sleeves. These stretchy, comfortable, enhancers have a removable vibrating stimulator and they add 2 inches/5 cm to the length of the penis.
All the Up! products come in pink, teal, purple, blue and gray hues. The packaging merchandises perfectly with the existing Up! products, and to help retailers dress their walls, free Up! Visual Merchandising Plans are available on the CalExotics' website on the Product Information Page.
For more information about the Up! Collection, as well as product videos, signage, support tools, and more, visit CalExotics.com. To join the company's online community, click ClubCalExotics.com.
