SAN JOSE, Calif.—Caitlyn Jenner, star of the E! show I Am Cait, documents her first introduction to LELO in an episode that will air Sunday, March 13.
In the episode, Caitlyn’s assistant Courtney reveals her favorite sex toy, the LELO GiGi 2 (RRP $139 USD), describing it as “better than diamonds.” Caitlyn then gets up close and personal with the bestselling massager, calling it a “Vroom, vroom,” before handing it over to actress and performer Candis Cayne, who uses it like a lipstick.
“Caitlyn Jenner is one of the highest profile people in the world today, so it’s no surprise that she and those around her would choose the highest profile pleasure brand when they’re on the road,” LELO CMO Steve Thomson said. “The GiGi 2 is a long-time customer favorite, and it’s featured very prominently in the show. We have no doubt that this instantly recognizable, iconic pleasure product will be in high demand over the next couple of weeks.”
With the upcoming exposure for the GiGi 2 on I Am Cait, a TV show that’s right at the heart of the consumer, LELO recommends retailers feature GiGi 2 very visibly in store and online, so any starstruck customers looking for it can spot it easily.
Don’t miss GiGi 2 in I Am Cait, which airs at 9 p.m. Sunday on E!
Retailers interested in stocking LELO products should contact [email protected].
