SAN FERNANDO, Calif.—With a new look and design, Honey's Place's BuildtheStore.com will again conduct live demonstrations and debut new features at the upcoming International Lingerie Show, held at the Rio Hotel Convention Center in Las Vegas, Sept. 15-17.
These new features include:
Ship-to-Store:
Ship-to-store programs is a gold level add-on feature that allows customers to order products online that are then shipped to a physical store for pickup—align with this customer behavior, allowing consumers to engage, explore, and be assured that everything they require is available when they enter the store. “Ship to Store is an add-onfeaturethat will not only help drive foot traffic into stores, it also puts your online store on par with other Big Box retailers that offer similar services”, stated Erik Van Riper, architect and lead developer for Build the Store. “They are no longer limited by items the retailer has in stock or ones that are determined worthy of shelf space.”
Cart Recovery Report:
The Remarketing Reportwill provide site owners, with silver level and above, a daily report of all registered customers who added products to their Shopping Cart, and then logged out with the items still in the cart before placing an order. With the Build the Store Remarketing Report, a site owner now can see real-time metrics on their customers’ abandoned shopping carts. By using this tracking report along with an email-marketing program, the site owner has the opportunity to provide their customer with either a coupon code or friendly reminder that they left items in their cart. Armed with this informational tool, customers may be able to convert a missed opportunity into a sale. Honey's Place have already seen an uptake in orders from our customers that have implemented this feature.
Home Party Sign Up:
To help home party consultants generate event sign-ups and leads, Build the Store has included an online sign up form. This feature also includes rich reports on who has requested an event, and automatic email generated to the site owner that someone has signed up for an event. This is the first of set of features for home party consultants that Honey's Place plans on releasing.
Improved SEO Features:
Site owners can now fully customize the top area of each individual category page. This allows you to do textual SEO for each category or sub category by providing more information about the product in that category—this becomes unique content, and Google loves unique content. “These changes over the last few months have just been positively extraordinary”, said Bonnie Feingold, president and CEO of Build the Store. “We’re pleased the customers have welcomed these improvements, and we will continue to work hard for our customers to make even more changes in the months to come. Everyone, regardless of his or her ability, added Feingold, should be able to have the opportunity to create anonline businesswith success”.
Build the Store will also teaming up with Rio Spa for a chance to win a Spa Giveaway on Tuesday. Interested attendees need only drop off their business card to enter.
Build the Store will be located at booth 737. To set up an appointment, email Inga Van Riper at [email protected].
