Bijoux Indiscrets Celebrating 10 Years

BARCELONA, Spain—Bijoux Indiscrets, which is set to celebrate 10 years in business, is in the market of erotica and sensual products. From the time it was founded in 2006 in Barcelona, the brand has achieved position as a European and worldwide referent in the sector; and it's currently present in more than 22 countries all over the world. 

Bijoux Indiscrets features a wide range of sensual accessories, erotic cosmetics, and intimate toys designed for women by women, with the purpose of stimulating the senses and awakening imagination. A sophisticated, high quality and affordable offer to spark the passion and live unforgettable moments of pleasure. 

To mark the occasion, co-founder and designer Elsa Viegas sent the following letter to customers, supporters and more:

“First of all, I’d like to introduce myself. My name is Elsa Viegas and I’m a designer. Curious by nature, I’m also a tad restless, observant, a little on the geeky side, proud mother to an English bullterrier named Missy and co-founder of Bijoux Indiscrets.

“Second, I wanted to let you know that … We’re turning 10!!!!!!! And what a 10 years it’s been—10 years of just about everything! 10 years in which we’ve experienced a start-up adventure, an entrepreneurship adventure and, above all, a pleasure adventure. And when I say ‘we’ it’s because I have shared each and every moment with Marta Aguiar, a true profesional and someone who I have the pleasure of calling my associate, soul sister, partner in crime (for better or for worse) and, most of all, my friend—the type who’s with you ’til the very end, no matter what life throws at you!

“They’ve been—they are—10 years of history and of stories. There’s been plenty of laughter along the way, but lots of sweat and tears too. Tears from laughing so much to the point that you don’t know if you’re laughing or crying; tears cried in anguish and helplessness on learning that the world is incapable of changing as quickly as we would like … If the adventure came to an end tomorrow I’d remember each and every one of you guys—every single person that I’ve met along the way—And yes, I’d remember YOU too, [who] is fully committed to believing that having a full and free sex life can alter the way in which we see the world. 

“We’ve learned a lot over the last 10 years but there’s always going be things we have doubts about. On the suspicion that we don’t always prioritize our feelings, pleasure or connecting with our bodies, we decided to carry out a study (the first of its kind to be conducted in Spain) where we revealed the prejudices and taboos that condition our sexual behavior.

“Are we really so conditioned as to how we should act (even in our intimate lives) that we have forgotten to feel? Well, the answer is yes.

“After carrying out an in-depth study, in which we surveyed 1,500 people and conducted over 300 hours of research, we gained a great deal of answers from ‘Fiction vs. Reality in sex’. We discovered that we ‘fictionalize’ our pleasure, either because we are influenced by pornography, Hollywood romanticism or by social myths and taboos.

“In order to present the results of the study, the ‘Library of Real Orgasms’ was born—the world’s only library to contain 100 percent real orgasms that give a voice to true female pleasure. The aim is to build bridges for dialogue, generate debate and, above all, to reclaim pleasure as a fundamental right for women to enjoy TOO. In the midst of the 21st century, this study showed that sexual freedom and the right to enjoy sex is almost exclusively reserved for men. I invite you to find out more:

“10 years later, as I look back on everything we’ve been through and everything we have fought for, I feel privileged to form part of Bijoux Indiscrets and to be able to devote myself to my greatest passion every single day. I am grateful that I have been surrounded by such fantastic people, such as those who form the Bijoux Indiscrets team, and by extraordinary professionals who, like me, dedicate their lives to their passion. And that is how the ’10 years 10 stories’ section of our blog is born, where we are going to hear from 10 amazing women – sexologists, sex bloggers, writers and tireless warriors—who have accepted the Bijoux Indiscrets challenge: to share their talent with us, and with you, in 10 articles dedicated to pleasure.

“We’ve arrived and we’re here to stay, and that’s exactly why we’re counting on you to be part of our adventures.

“Thanks so much for believing in us, Elsa Viegas”

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