LAS VEGAS—Tatyana Designs, Inc., a growing retailer specializing in contemporary designs inspired by the iconic Bettie Page, today announced it has signed a ten-year lease and will open its tenth Bettie Page boutique at 32 Newbury St. in Boston, Mass.
Known as "The couture" block of Newbury Street, Bettie Page's immediate neighbors include Chanel, Burberry, Cartier, Brooks Brothers, Valentino, Loro Piana and Giorgio Armani as well as Ann Taylor, Juicy Couture and DKNY. Located on the "first block" of Newbury Street, the new Bettie Page boutique is just steps fromo the Boston Public Garden.
"Our newest Bettie Page boutique is situated in the heart of the shopping jewel of Boston," noted Tatyana Designs Co-CEO Jan Glaser. "We continue to be gratified by the enthusiastic acceptance of Tatyana's designs by women from all walks of life."
"We are confident that our new Boston location will track the success of our other nine company-owned outlets all located in prime 'street' or up-scale mall locations," continued Mr. Glaser. "The success of e-commerce and wholesale sales to clientele in the East provides further confidence that our format and products have broad and enduring appeal. We are looking at additional East Coast locations as we pursue our growth strategy."
"Bettie Page Boston" is expected to be open for business in October, 2012.