AVENEL, N.J.—Bare Necessities, an internet specialty retailer for intimate apparel, announced the launch of a new lingerie retail website, Lingerie.com.
Lingerie.com will offer risqué and sexy lingerie such as babydolls, bustiers, teddies, garters, costumes and more, from brands such as Leg Avenue, Shirley of Hollywood, Dreamgirl and Escante. Lingerie.com will also feature sexy plus size lingerie, and more provocative fabrications such as leather, lace, vinyl and sheer fabrics.
The Bare Necessities flagship site, BareNecessities.com, features the basic bras, lingerie, swimwear and underwear that women wear every day, and is second only to Victoria's Secret among specialty lingerie retailers in online sales volume, according to the 2009 Internet Retailer Top 500 Guide to Retail Websites. Lingerie.com meanwhile will offer a more provocative assortment of lingerie that will be completely different from the assortment offered on BareNecessities.com.
"We are very excited to be able to reach a new online customer," said David Wauters, director of marketing for Bare Necessities. "We know that there is significant online demand for sexier lingerie styles and silhouettes than we offer on BareNecessities.com, so this new internet store will enable us to satisfy that customer."
Lingerie.com will be a completely separate website from BareNecessities.com, but will leverage the fulfillment, technology, merchandising and customer service infrastructure that Bare Necessities has built over the past 11 years.
For more information, visit Lingerie.com.
