MIAMI—Baci Lingerie, a new brand of sexy lingerie, debuted last week in spectacular fashion at the International Lingerie Show and was a huge success as the response to their new brand went far beyond all expectations.
Baci Lingerie was recently the main sponsor at the International Lingerie Show in Las Vegas on April 12-14. The new brand was a tremendous success as all major chain and lingerie store owners wanted to have the brand. Baci Lingerie was extremely pleased with the response of numerous international partners that were introduced to the brand and the demand to sign exclusive deals around the world.
The spirit of Baci Lingerie, which follows the concept of delivering the highest quality of sexy and erotic lingerie at the most affordable prices, was brought to life as buyers from all over the world came to view Baci Lingerie's magnificent booth and all the wonder that accompanied the brand. Baci Lingerie already plans to come back to ILS 2011 twice as big to handle all of the request and orders
According to Robert Rosen, chief operating officer of Baci Lingerie, "Our budget exceeded $1.65 million just to debut the collection at the show. Our spectacular booth was easily the highlight of the show as buyers and exhibitors gazed in amazement at the beautifully designed 20 foor by 80 foot work of art, which contained elegant chandlers, four 180-inch LED televisions walls running our revolutionary lingerie and eyelash videos, and 20-foot walls which displayed our models and the best photo shooting in the industry."
Rosen adds, "But perhaps the most impressive feature of our booth was the video animation monitors outside of the booth that exhibited the beauty and elegance of our brand in a way never been seen before."
The cost alone for the video animation exceeded $173,000. Baci Lingerie's brand and logo were also prominently displayed on banners and panel boards throughout the entire Expo and their unique videos of their exotic lingerie and eyelash collection could be viewed on 12 65-inch television screens, placed in high-exposure areas, running small Blu-ray videos. Baci Lingerie also gave away 4,000 of their designed poker sets which were in constant high demand.
Rosen stated, "We are already planning to come back to next year's ILS, April 2011, with a booth that will be twice the size as we realized our booth this year was too small for all the requests, especially when we present our next collection and accept orders. In this regard we would like to apologize for the waiting time and promise to come back next year with twice as many staff members (more than 40). As it was our first lingerie show, we did not really anticipate what type of response we would or even should receive, but an hour after the show opened on Monday morning you could easily tell that the focus of the show was clearly on us. There was a buzz and electricity in the air that only could be described as something truly special and amazing is happening here."
As a buyer for the biggest lingerie and erotic novelty stores in the U.S. stated, "Baci Lingerie's booth and presentation has been the best I have ever seen in the eight years that I have been coming to the show. I can not wait to have this beautifully designed lingerie on display in our stores. Their concept, beautiful packaging, and magnificent photos are everything that I have been looking for in a lingerie brand."
Right now Baci Lingerie is putting final little touches on their brand which will make it even more special and valuable, so that they may provide the perfection of affordable luxury. The collection will be ready to ship approximately mid-August, and they welcome any pre-orders. Collections books will be send weeks before the shipment to all 2,900 pre-registered customers. For further information: [email protected].
