MIAMI–Visitors to this year’s Adult entertainment Expo discovered stunning, elegant and innovative sexy and erotic lingerie when they entered the hall. Baci Lingerie decided that the Adult Entertainment Expo was a perfect platform to preannounce the brand launch and hold private sneak previews of the brand collection, which includes 500 styles, to key erotic distributors, owners, store groups, online retailers, and a selection of press/media guests.
The buzz swirling around the event for the four-day exhibition was positive and at the same time mysterious as people saw a massive advertising campaign but no actual product. Very selective meetings were given to major distributors, from a number of countries, offering key insight into the upcoming collection.
Nathan Huxely, vice president of marketing and sales, commented: "Baci Lingerie was a main sponsor of the Adult Entertainment Expo, as our budget exceeded $500,000, just to pre-announce our upcoming collection and display other exclusive brands the company holds. The distinctive Baci logo and the best photos were prominently displayed on banners, windows, aisle banners, three-sided kiosks, and column wraps throughout the entire Expo. Baci Lingerie was also displayed on 50 65-inch television screens, placed in high exposure areas, running Blu-ray videos of the exotic lingerie.
"It was exciting to see such a positive outlook from visitors and exhibitors. People just kept talking about how beautiful and classy the lingerie looked and how amazing the photos were. This was an extremely successful show for us as we found partners in many countries and already have guaranteed orders for the first year," he added.
Baci Lingerie will also be the main sponsor of all coming fairs and expos in the U.S., Asia and Europe and will have three extravagant booths made for each region, which costs more than $800,000 to construct and will be displayed at each venue.
Baci Lingerie will debut at the International Lingerie Show in Las Vegas, April 12-15. Baci Lingerie will also be displayed at the Asian Adult Expo in Macao on Aug. 20-22 and Venus Fair in Berlin on Oct. 14-17.
Baci Lingerie is already working on the second collection, which will include more than 750 styles. Baci Lingerie will be presented at Salon International de la Lingerie show in Paris (world's biggest lingerie show) January 2011 and has planned for the second year an investment of more than $35 million.
Internetmarketing-Miami, LLC, holder of the exclusive rights, of Baci Lingerie is a privately held company, headquartered in Miami.
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