Baci Lingerie Steals Show at Salon International de la Lingerie

MIAMI—Baci Lingerie had a successful exhibition at the 2012 Salon International de la Lingerie, Jan. 21-23. Baci Lingerie has been the main sponsor of the massive event since 2011.

The Salon International de la Lingerie, a lingerie trade show, saw Baci Lingerie give exclusive licenses to new countries where Baci is not yet sold. With more than 1,700 companies present, 18,604 visitors, and an increased number of high caliber buyers, the Salon de la Lingerie proved to be an exceptional platform to showcase Baci Lingerie.

Not only an exhibitor but also a main sponsor, Baci Lingerie was yet again the brand on everyone’s mind at the Salon International de la Lingerie thanks to images of the company’s models and products throughout the venue, as well as live models showcasing best-selling pieces from the Black Label Collection.

The brand’s booth served as a hub for all international buyers, partners, and clients.The nearly 2,000-square-foot structure was modelled after the design of a Baci Lingerie mono-brand store. The magnificent booth was constantly teeming with interest, as the brand was constantly fielding interest about current and future product lines, mono-brand stores, and placing orders for new and current clients. By the end of the trade show, Baci Lingerie had signed several new promising countries for partnerships.

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