CAPE TOWN, South Africa—Baci Lingerie is taking SEXPO in Cape Town by storm, March 7-9. Baci Lingerie South Africa has secured three booths to highlight different lines from their extensive collection of intimate wear. Baci will sponsor and exhibit at all three South African SEXPO health, sexuality, and lifestyle shows this year, with Durban in June and Johannesburg in September.
Baci Lingerie South Africa Sales Director Charlene Vermaak said, “Baci South Africa has been the largest sponsor of SEXPO in South Africa for the past three years. We’ve launched the White and Black Labels, and most recently the Dreams collection at SEXPO to thousands of women. This year Baci is the largest exhibitor at the expo with three individual stands displaying a fantastic range of products.”
“This is a great opportunity for Baci to grow our worldwide consumer base,” said Baci Lingerie owner Frank Koretsky said. “We look forward to building our brand with the women in South Africa—and their partners—as we introduce them to the world of Baci Lingerie.”
Each of Baci’s three booths at SEXPO will showcase a single line: the seductive Black Label line (booth 51), the accessible White Label (booth 21), and the Dreams Collection of bedroom costumes (booth 46). The booths will display a large assortment of items from the lines for consumers to purchase. Retailers may also browse and order lines and items, as well as schedule meetings with the Baci Lingerie South Africa sales team.
“Baci is the ideal partner in pushing SEXPO’s health, sexuality, and lifestyle expo,” said SEXPO South Africa owner Arthur Calamaras. “Baci’s luxurious styles make every woman feel even sexier and more glamorous.”
SEXPO—Health, Sexuality & Lifestyle Expo is the world’s largest event of its kind, focusing on a broad spectrum of adult related topics and spectacular stage performances by local and international adult entertainers. The Expo takes place on a variable schedule in cities in South Africa.
“In 2013, Baci Lingerie will exhibit in expos on six continents, demonstrating the reach of the brand, and our desire to celebrate every woman around the world,” added Koretsky.
Along with establishing a stronger presence in South Africa, Baci Lingerie plans exciting additions to its acclaimed lines, including Baci’s White Label, Black Label and Dreams Collection, which will be showcased at SEXPO, as well as Baci Eyelashes and Envy Menswear.
To promote SEXPO and better reach South African consumers, Baci Lingerie South Africa maintains a Facebook page at Facebook.com/pages/Baci-Lingerie-South-Africa and a Twitter presence at @BaciLingerieSA.
Cape Town SEXPO takes place March 7-9 at the Cape Town International Convention Centre. For more information, including dates for the Durban and Johannesburg shows, visit the SEXPO website at Sexpo.co.za.
