MIAMI—Baci Lingerie is investing $300 million in the next five years in their mono-brand store concept. Baci Lingerie is planning to become one of the fastest growing lingerie brands in the world by supporting partners in opening Baci Lingerie mono-brand stores.
The company is developing, in conjunction with their global partners, 3,000 stores worldwide with stores located on five continents in the next five years. Baci Lingerie is developing a unique twist to franchising, which provides partners with the concept and tools for them to develop and open stores within their territories in a very quick period of time.
Robert Rosen, Chief Operating Officer of Baci Lingerie commented, “We are planning with partners to develop stores in prime markets across the global by investing a tremendous amount of money into initial costs of opening a Baci Lingerie Mono Brand store. Additionally, we will not be charging licensing fees or collecting royalty fees so that partners will be able to find entrepreneurs who will be able to open a mono brand store very quickly and efficient at a minimal cost to investors.
“As we finalized and developed our showrooms in Asia we quickly recognized the huge potential for B2C stores worldwide," Rosen continued. "We have received a large demand from our partners and following their requests and our experiences from our own Baci Lingerie chain in Asia our team designed the mono brand store concept by enhancing on our already designed stores in Asia. We improved on our existing models to make them more efficient and more even beautiful so that we could develop a concept to maximize and grow the daily turnover for partners in an extreme way.”
With Baci Lingerie’s vast array of styles the store will be designed to include a minimum 50 new products every month. Stores will also be designed to capitalize on the best photos and videos in the industry by providing special 65-inch vertical video screens which will display every month new photo presentations of Baci Lingerie’s seasonal styles. Additional features will also include large light fixtures, elegant chandlers and separate video screens showing our product videos.
“We do everything possible to have the most beautiful stores in the industry. We want to captivate the customer by creating an experience that will be enjoyable and unforgettable” Rosen said. “We have already finalized agreements to open 400 Baci Lingerie stores from South Africa to Europe, and are close to completing deals for in different states in the U.S. I believe the reason why this concept will be so successful is the fact that we are investing $300 million in the next five years to ensure that stores can be opened quickly, efficiently and most importantly affordably. We have taken a slightly different approach to the franchising concept which allows entrepreneurs to still have the ability to obtain the standardized concept of our brand at an extremely affordable price. This is a win, win, win situation for everyone. A win for investors as they are able to receive a beautifully designed store and be able to be in business for a very low cost, a win for partners who are able to increase their turnover dramatically by providing products to the stores, and a win for Baci Lingerie as we will be able to introduce Baci Lingerie to the public and be able to develop and strengthen our brand recognition.”
If you are interest in investing in Baci Lingerie mono-brand stores in your country, email [email protected] for more information.
