LOS ANGELES—Baci Lingerie has signed a deal with Italian company Lingerie di Moda for distribution of the lingerie brand in Italy.
“Baci’s further expansion into the Italian market is only natural,” said Baci owner Frank Koretsky. “After all, ‘baci’—the Italian word for ‘kisses,’ and the culture and nuance the word invokes—is what we had in mind when Baci Lingerie began. Lingerie di Moda is synonymous with quality, sensuality, and luxury in the brands it represents, and we believe they are the perfect fit for the Baci brand in Italy.”
Lingerie di Moda, Italy’s premiere lingerie distributor, represents the highest quality Italian and international brands. The company distributes lingerie, stockings and tights, swimsuits, and costumes, both on its retail site for consumers, as well as its wholesale site for retailers across Italy.
“Representing Baci to the men and women of Italy is a dream come true,” said Lingerie di Moda CEO Francesco Mariani. “We have been waiting for this moment for a long time, and we are proud of our collaboration. Our company is well-established for distributing and representing only the best lingerie brands here; we are excited to finally be able to present Baci—the perfect ‘kiss’—to our customers in Italy.”
Lingerie di Moda will be further familiarizing Italy with the Baci brand—its offerings available on both its consumer and retailer websites. A celebration of sexuality, the White Label appeals to the playful, erotic nature of those with seduction on their mind. Featuring 50 styles, the items include lingerie, panties, bras, hosiery, and bedroom costumes. The Black Label collection, which contains more than 500 different styles of lingerie and accessories, including satin gloves and lace garters, are all designed in a European chic style. The Dreams and Dreams 2 collections vitalize the role-playing experience with erotic bedroom costumes, ranging from naughty maids to sexy schoolgirls. Baci’s fine fabrics and flattering styles enhancing an innate and unique sex appeal for all items in their vast selection of luxurious and provocative garments.
Italian retailers are urged to contact Lingerie di Moda about carrying Baci Lingerie’s luxurious offerings via its B2B site, which can be accessed here, or by emailing [email protected].
Consumers are also invited to visit Lingerie di Moda’s retail site by visiting here. For additional information, or to become a Baci distributor, email [email protected].
