MIAMI—Baci Lingerie announced it has signed an exclusive strategic distribution partnership agreement with Sensualove SL., one of the biggest and largest wholesalers in Spain. The agreement guarantees also to open a minimum of 75 Baci Lingerie mono-brand stores in the next five years, with the first two already opening this year.
After many meetings with top level executives for Sensualove, Baci Lingerie selected to partner with the company, headquartered in Barcelona, for distribution of the Baci Lingerie brand into the Spanish market. Sensualove, which will be doing business as Baci Lingerie España SL, is a highly recognized brand in the Spanish market, which designs, produces, distributes and markets its products through multiple channels, such as its network of self-owned stores, franchised stores and its website and complements Baci Lingerie's mission of delivering the best valued sexy and erotic luxury for the best prices ever seen on the market.
"We're very proud and excited to enter Spain’s market, the success of this expansion will certainly be based on the partnership between two companies that share the same concept of affordable luxury", said Dominik Jaddou, director of International Sales Mono-Brand Stores. “We found that Sensualove is a market leader already with their own stores and retail experience made them a perfect match for our mono brand store concept. They are extremely professional and run an amazing retail business in Spain that will only grow and become stronger with the addition of Baci Lingerie.”
Sensualove is the only chain of erotic shops in Spain, with a well known brand concept and the only one present on the best streets and in the best shopping malls. It is a highly recognized brand, with products aimed at a mainstream market which match with Baci Lingerie’s concept and philosophy. Sensualove plans to open the first Baci Lingerie mono-brand stores this summer in the heart of Barcelona in Rambla Catalunya in downtown, which is the most fashionable shopping area in Barcelona, and are already planning the opening of future Baci Lingerie mon- brand stores throughout Spain.
Baci Lingerie is looking forward to meeting new partners and developing new relationships at the International Lingerie Show in Las Vegas March 28-30 and upcoming shows. Contact Baci Lingerie at [email protected].
