MIAMI—Baci Lingerie stormed into the European market with a dominate exhibition at the Venus Fair. Baci Lingerie recently returned from exhibiting at the Venus Fair, Europe’s biggest erotica trade fair and show, which was held in Berlin, Germany, Oct. 21-24, where the brand was a huge success and displayed their products which are quickly changing and dominating the industry.
As the main sponsors of Venus Fair, Baci Lingerie displayed its products in their grandiose $950,000 booth, and handed out gift bags and poker sets to all visitors of the fair.
“The reaction to Baci Lingerie was totally amazing,” said Robert Rosen, chief operating officer for Baci Lingerie. “Everyone was stunned at our booth and the displays. The lingerie and eyelashes were a huge success and our low price concept was one of the most discussed topics at the show. We received numerous requests from many people looking to become exclusive partners in their country.
“We made an extremely strong push to introduce our brand into the European market," Rosen continued. "Our advertising budget for the Venus Fair exceed 423,000 Euros and included 20 double-page ads in the Venus catalogue, 25 Mmeter boards that were placed throughout the exhibiting halls of the fair, two custom designed Baci Lingerie Porsches and one Bentley, premium ads in major trade publications, Baci Lingerie bags and poker sets, and the main sponsoring of the Venus fair. We wanted to show the entire world our concept of delivering the highest quality of sexy and elegant lingerie, which comes with the best photographs and art work, in beautifully designed premium packaging for the lowest possible pricing in the world.”
While Baci Lingerie was on exhibit at the Venus Fair some of the biggest wholesalers and companies in the industry were meeting with top level Baci Lingerie executives at the Adlon Hotel for a private showing of the “Black Label” collection (second collection).
“Meetings were extremely hard to come by and at the end we had 87 meetings,” Rosen said. People who were privileged to attend the meetings were able to view the future of the industry and got to view the Black Label collection which had a budget of $20 million and will include 550 styles. This revolutionary new collection will have a high end lingerie styled theme, similar to European chic style, for 95 percent lower prices than other brands such as La Perla and Agent Provocateur.
"The Black Label Collection is something the world has never seen before and will change the way people view the lingerie industry forever," Rosen continued. "The combination of the first and second collections will have more than 1,500 styles of beautiful lingerie and costumes available by January 2011 so that there will be a style of lingerie for every woman in the world.”
Rosen said Baci Lingerie officials were impressed with everyone they met with and "it will be a very tough decision in selecting exclusive partners in the following weeks. We appreciate everyone interest in becoming an exclusive partner and although we will only select one partner for each country we consider everyone part of our family.”
Baci Lingerie is looking forward to meeting new partners and developing new relationships at our future upcoming shows like Salon International de la lingerie Paris in January 2011.
For more information, contact Baci Lingerie at [email protected].
