Melbourne—Organizers for Adultex, one of the Southern Hemisphere’s largest B2B adult industry events, have received universal praise from the world’s leading adult toy manufacturers and media studios. Hosted by Calvista Australia for 6 consecutive years, Adultex 2010 treated adult retailers to three days of non-stop buying and selling in Australia’s premium wine growing district, The Hunter Valley, north of Sydney.
“Adultex 2010 was a fantastic event in a superb location, orchestrated with royal finesse,” said Melody Murison, co-founder of Standard Innovations. “It was a great opportunity to meet with our Australian customers, get great feedback and relay product information for another exciting year of We-Vibe sales.”
Highlights included eight of the world’s leading porn super stars, the latest in adult novelty innovation and spectacular gala events. Topco Sales sponsored the glittering Friday night pool-side function, using it to officially launch their luxury range of rechargeable vibrators, VIDA Internationale, into the Australian market.
“As a foundation sponsor of Calvista’s Adultex, we have always had a strong presence at all six events with the Topco Sales product range,” said Vanessa Pellegrini, Director of International Sales for Topco Sales. “Calvista’s market strength and their continued sales success meant Adultex was the perfect launching pad for our newest range, VIDA.”
Delegates and exhibitors were treated to a “Knight of Nights” on Saturday, with Touché toys from the Netherlands sponsoring the gala medieval banquet, which saw all in attendance dressing to theme.
“We greatly enjoyed being a part of Adultex and it was an honor to attend,” said Scott Taylor, President of New Sensations. “Calvista is clearly the leader in the Australian market as evidenced by this event. We look forward to many more to come.”
Each year Adultex continues to grow both in size and in sales. As hosts, Calvista invests in assuring a quality business-only trade floor within a relaxed environment that is commercial, educational and entertaining. The event ensures that its sponsors and Calvista-distributed brands are represented strongly and authentically.
“As Calvista grows, so to does our signature event Adultex,” said Michael Bassett, CEO of Calvista Australia.
“Adultex is the most productive gathering of adult industry associates (retailers, distributor and manufacturers) ever assembled under one roof and it has proven to be the undisputed leader for the 6th year in a row,” said Levi Yedid from Doc Johnson.
