LOS ANGELES—Adult studio Wicked Pictures is diversifying its brand with a luxurious collection of original lubricants and enhancers. The Wicked Sensual Care Collection for women and men has been crafted with exclusive formulas utilizing high-quality ingredients. As the company release states, “It feels good to be Wicked.”
Rather than simply rebrand existing products, Wicked has chosen to have this special line developed independently. The project is currently being spearheaded by Carrie Smith, a mainstream skin-care industry veteran who has worked on the collection since 2011.
Noting that today's savvy consumers are seeking the safest and healthiest products available, Wicked has worked to ensure this comprehensive product line is completely vegan, cruelty-free and certified by PETA (People for the Ethical Treatment of Animals). The Wicked Sensual Care Collection's entry on PETA.org can be viewed here.
Initial product lines in the collection include the following:
• The Aqua lubricants, water-based and paraben-free, have been crafted for superior performance. Clean-up is easy with any of the Wicked Aqua lubricants; simply rinse with water. The Jelle Anal Lubricant addresses the specific needs of anal play. The Aqua Candy Apple and Aqua Pomegranate lubricants introduce subtle natural flavors to enhance oral pleasures. Sensitive is designed to address the needs of people with sensitive skin concerns; it is glycerin free and pH balanced.
• The Ultra silicone lubricants enhance pleasure without feeling heavy or tacky. Formulated with the highest-quality silicone available in the personal care market, Ultra Fragrance Free contains no additives or fillers, creating an exceptionally silky feel. Ultra Chill is a blend of cooling extracts and high-performance silicones designed to heighten sensitivity at pleasure points. Ultra Heat is a blend of natural extracts and the highest quality silicones to create the ultimate in stimulating sensation.
• Cleene Antibacterial Toy Wash keeps novelties safe and users healthy at the same time. Cleene can be used with all intimate toy materials.
• Crème Masturbation Cream for Men is an oil-based intimate lubricant crafted for male solo play.
As part of the line's roll-out, members of Wicked's executive team will be exhibiting at the 2012 Adult Novelty Manufacturers Expo. Better known as ANME, the show features exhibits by manufacturers of intimate toys, lingerie, lubricants and novelties. The ANME Show will be held July 14-16 at the Los Angeles Marriott Burbank Airport in Southern California.
In addition to the collection's website, consumers, retailers and distributors alike are invited to follow the line on Twitter (@SensualCare) and Tumblr. The coming weeks will see a launch of the line's YouTube Channel, an official Facebook page and other social media initiatives. The collection is slated for shipping July 27.
To learn more, visit WickedSensualCare.com. To contact Carrie Smith, email [email protected] or call (818) 266-7910.
