LOS ANGELES—Adult pleasure products company Fun Factory recently conducted a customer survey where 97% of respondents would opt out of Valentine's Day and believe love should be celebrated every day of the year. In response, Fun Factory is offering customizable kits.
The survey, taken by over 600 Americans, revealed that almost 50% of people say they’d rather “cut out the fuss” and say “f**k Valentine’s Day” altogether.
Why is this? According to Fun Factory’s survey, 44% of the brand’s customers have been dumped around Valentine’s. Contrast that with the 21% of customers who say it’s okay to date someone through Valentine's Day and break up soon after.
Additionally, 16% of customers want to avoid the holiday, 23% couldn’t care less, 36% don’t find it remotely sexy, and 2% are spending it alone, even though they’re partnered up.
Due to the customer feedback, Fun Factory is taking an anti-Valentine’s approach to the holiday and offering customizable kits with ethically made sex toys and premium accessory options.
The curate-your-own kits will sell for $214 in honor of Feb. 14, and represent a discount of up to 45 percent off.
The specially built landing page allows buyers to choose an experience, solo or partnered, before personalizing their kit to use all year round.
Kristen Tribby, global head of marketing and education at Fun Factory, explained, “Our customers talked, and we listened. We created the anti-Valentine’s campaign to allow our customers to choose how they want to celebrate this day—not how society tells them they should. This idea came when 90% of our customers revealed they would rather shop online with a brand that takes an unconventional approach to Valentine’s Day. That’s exactly what we brought them.
“Our anti-Valentine’s campaign is modern; it’s fun, inclusive, and hyper-personalized. It not only provides customers with an opportunity to curate their own V-Day box and save a ton, but also offers special content for single people, couples, throuples, and polycules. We wanted to really ensure we’re giving everyone everything they need for celebrating love every day of the year, in whichever way they choose!”
Zachary Zane, Sex Expert at Fun Factory said, "We should all be able to celebrate love every single day, whether you're single, couple, throuple, or in a massive polycule. For decades, we've been exposed to content only relating to couples in 'traditional,' heteronormative relationships, and this is not how every person likes to celebrate Valentine's Day, or if they even want to celebrate it at all. We deserve more than roses, cards, and gender-based advertisements. I hope more brands will follow Fun Factory's example and help create a space where everyone feels loved in whatever way they're comfortable with, no matter the day!"
The custom bundles are available here until Feb. 19.
