CLEARWATER—It's that time of year again when Storerotica Magazine asks the adult retail industry: "Who's the best of the best?" The 5th Annual Storerotica Awards will be presented at this year's ANME Show, July 10-12, but before the trophies can be handed out in Burbank, Storerotica is soliciting the advice of retailers, manufacturers and distributors and inquiring who they believe represented the industry with exemplary products and services during the past year.
The pre-nom ballot, consisting of 10 categories will be taking submissions until May 20. A final ballot will be posted shortly thereafter.
"Not only is our pre-nomination site a barometer when helping us determine our final nominations ballot, but it is also a continued thrill to witness how this industry perceives their own," says Kristofer Kay, editor of Storerotica Magazine. "We encourage every member of the adult retail community to recognize those businesses who have exemplified excellence over the past year.”
The range of the 2011 Storerotica Awards will honor the diversity that comprises the hard work and dedication in each field of the adult retail industry. Past categories that are returning are Retailer of the Year, (both independent and chain store businesses), Manufacturer of the Year, Distributor of the Year and Hot Product of the Year. Added to that list are five brand new categories: Sexual Enhancement Product of the Year, Lubricant Manufacturer of the Year, Marketing Campaign of the Year (by vendor) and Fetish Company of the Year.
The awards dedicated to the soft goods (apparel) portion of the industry will be announced at a later date.
"Considering that ANME brings together the top names in the novelty sector of adult retail, it is an ideal atmosphere to play host to the Storerotica Awards," Kay said. "We're elated to be part of such an event and look forward to honoring the winners in front of their peers and colleagues."
The 5th Annual Storerotica Awards ceremony will take place on Monday night, July 11, during that evening’s cocktail reception and party that will bring together the luminaries of the adult retail industry.
