Apart from plenty of naked skin, the visitors to this year’s Venus in Berlin will also meet numerous business guests in business clothing. The B2B side of the world’s largest erotic exhibition is booming: from October 13-16, 2016, more than 250 exhibitors will not only present their latest innovative products to consumers, but also to colleagues from the entire adult industry. See and be seen: when it comes to the international market, the Venus is ”the place to be“.
Business representatives from China, Island, Lichtenstein or the USA are showcasing the latest erotic features from all over the world at the exhibition. The Venus has especially expanded the B2B area with numerous companies from more than 40 different countries. Large number of manufacturers, marketers, traders and brands happily travel to Berlin every year, not least for the product presentation opportunities. Mystim CEO Christoph Hofmann said, “There is nowhere better to present new products than at the Venus. The combination of media representation and customers is perfect.“
Apart from the attractive conditions for company presentation, the Venus anniversary also offers some of the best opportunities for meeting new contacts and strengthening existing relationships at the various evening events. The 20 years of Venus also stand for 20 years of successful international B2B. This year, the Venus will stage an exhibition party in the stylish PURO- Club. Above the rooftops of Berlin, exhibitors and customers alike will be able to relax after a successful Friday, and enjoy finger food, hot shows, free drinks and live music. This year, the exhibition will also expand the B2B section, not only in communication but also to be free from disturbances, creating more serious surroundings for business transactions.
Hall 18 of the Venus is created to be very friendly for businesspeople that wish to present products. High ranking exhibitors such as Mystim, Fun Factory or Beate Uhse, and also sponsors like Baci Lingerie, Scala Playhouse, Rush Hour Berlin, Erotic Lounge, Eis.de, Spitzenjunge, Ego24.de, Reality Lovers or Vivishine, add to the extravagance of the exhibition with the huge variety of products. In this lounge area covering about 4,000 square meters, there can be found mostly B2B negotiators. Even when an audience is allowed in, there will be no shows or loud music within the business hall, which means that innovations and new products from the erotic industry can be explained and presented in a relaxing atmosphere. Buyers from all over the world can inform themselves about the most recent adult industry trends.
A global presence coupled with simultaneous contact with industry representatives is what it’s about: exhibitors such as Fun Factory or Mystim only exhibit at the Venus. The Bremer design icon Fun Factory will please both guests from the B2B sector, but also consumers with their award winning silicone dildos. Innovations—for example, thrusting instead of vibrating toys, the so-called pulsators—are all part of the repertoire of this traditionally based company located on the banks of the Weser. Mystim also has big plans. For several years now, the Bavarian company has been upgrading the adult market with new and high quality E- Stim technology.
For the anniversary event, the Venus will offer new special system exhibition stands in the B2B hall in a number of different sizes, ranging from 12 to 144 square meters. Furthermore, as far as advertising possibilities are concerned, companies will once again be given the chance to present themselves and their products in a more attractive manner. Exhibitors can optimize their exhibition presence with one of the five advertising packages, and by doing so, increase their visibility at and within the surroundings of the event. The sponsoring packages start from 1.000 Euro as the Basic category, increasing through Bronze, Silver and Gold, all the way to Platinum. The Venus also offers individual advertising opportunities. For example, companies can prominently feature their logo or products within the framework of the Venus Award ceremony.
Every year the event is attended by numerous journalists. In 2016, large numbers of press representatives from all over the world and from print, online and TV media, have already announced their attendance. Every year more than 500 reporters attempt to capture the latest industry trends in their lenses. The large B2B area at the Venus is not only interesting for the specialized press, but also the boulevard press, because their readers have been interested in the huge selection of product innovations, even before 50 Shades of Grey.
Further information can be found at Venus-Berlin.com.
