PAHRUMP, Nev.—Sheri’s Ranch, a legal brothel and resort located outside of Las Vegas, celebrates over 50 years of operation, evolving from a bordello in Lincoln County into an erotic destination that redefines Nevada’s brothel industry.
Originally established in the 1970s in Lincoln County, shortly after prostitution was legalized in several rural Nevada counties, Sheri’s Ranch relocated to Pahrump in Nye County over forty years ago. At the turn of the 21st century, the property was transformed into Nevada’s first brothel-resort, featuring an on-site hotel, spa, restaurant, bar, swimming pool, and various VIP bungalows and specialty rooms, including a BDSM dungeon and an AI-controlled sex tape room.
Dena, the current madam of Sheri’s Ranch, has managed the resort for twenty years, witnessing the evolution of sex work and the profession's changes throughout the 21st century.
Said Dena, "I believe the growth of Sheri’s Ranch and the company’s evolution go hand in hand with changing perceptions of sex work and the profession’s role in society. The stigma associated with the vocation has marginally diminished over the years, as more women recognize the economic and safety benefits of practicing sex work legally, and clients become more comfortable hiring sex workers to alleviate their loneliness."
Dena continued, "For example, as it became more acceptable for women to indulge in sex-for-money transactions, and as more and more couples frequented our establishment, we discovered a greater demand for offerings like sex vacation packages for groups yearning to enjoy multi-day sexual adventures."
Dena mentioned that the latest attractions at the ranch include weekend-long events to honor their clientele.
"We started our event series a few years ago and it has been a tremendous success," Dena added.
The brothel’s themed events feature uniquely crafted settings tailored to each genre, such as "Wild West," "Arabian Nights," and include live entertainment, music performances, gourmet food, and dancing throughout the weekend.
Dena commented, "Many people are curious about visiting a legal brothel but may feel too shy or anxious to do so under typical circumstances. These themed events offer men, women, and couples the chance to enjoy themselves without any obligation to engage in the ladies' services. Guests can meet and celebrate with the courtesans, learn about Nevada's unique adult entertainment industry, and enjoy a great time at Sheri’s Ranch with no commitment required. It’s the perfect icebreaker."
Despite the brothel’s success over the past half-century, the madam acknowledges that there’s still a long way to go for Nevada’s legal prostitution industry.
Dena concluded, "Sheri’s has been around almost since prostitution was legalized in Nevada. It amazes me that so much misinformation about sex work still exists and that it remains a profession largely viewed with scorn, despite Nevada’s time-tested experiment proving that prostitution can be legalized, regulated, and provide a healthy and prosperous career for women dedicated to helping others meet their intimacy needs."
To learn more about the details, contact Sheri's Ranch at (800) 506-3565.
Follow Sheri’s Ranch on Twitter @SherisBrothel.
