LOS ANGELES—JustFor.fans models have agreed to donate a percentage of their June income—currently $7,600—towards the Black Lives Matter (BLM) movement as part of JustFor.fans’ Charitable Giving Program.
The fan-based social site’s 1-1/2 year-old program, a first in the industry, allows models to directly support non-profits that reflect their community on the JFF platform. JFF also supports the Free Speech Coalition, HIV League, Pineapple Support, Point of Pride, Sex Workers Outreach Project-USA, Trans Lifeline and Woodhull Freedom Foundation.
JFF’s models have played a critical role in the company’s Charitable Giving Program, which aims to give back to the community and to charities across the country, the company said.
“Black Lives Matter, period. We are more than one organization/appendage/experience,” said JFF influencer Roman Blck. “Black Queer Lives, Black Trans Lives, Black Women’s Lives, Black Young Lives deserve a voice and victory.”
Jessa Jordan agreed: “One of the many things I love about JFF is the commitment to causes that aid development for various communities via the charitable giving feature. 20 percent of my JFF earnings go to a charitable giving split between BLM, the Trans Lifeline and the Sex Workers Outreach Project (USA). I chose these three groups because, until recently, they were causes that are the least promoted, yet the most in need of funding for the work organizers do on the ground,” she said. “While being outspoken about human rights is important, it’s more important to me to financially back groups seeking to improve the communities I want to thrive.”
Other models also chimed in:
Rosie Galaxy: "As far as why I give half my earnings to BLM, I do it because it's the right thing to do. I could go on, but that's basically it.”
Her Ellaness: "I'm hoping shedding light on BLM will also shed light on the systemic racism against other minorities ... more specifically Native People."
Pissgagboar: “We all need to focus our resources and voices to protect black lives and especially black trans lives. COVID has only exacerbated and further disproportionately affected our black and brown communities; they are being crushed, and it’s devastating."
Since its launch in 2018, JFF has grown into a compassionate community that brings together studios, agents, photographers and affiliates in order to generate more revenue for its patrons, with charitable activities that support JFF users. Giving to charity, the company says, is a part of the DNA of its corporate philosophy.
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