PAHRUMP, Nev.—As March Madness consumes Las Vegas’ casinos and sports books this month, basketball fans looking to shoot and score can head to Sheri’s Ranch, where the legal brothel and resort is bracing for double its normal business.
Betting on the men’s NCAA basketball tournament is big business, and no one sees bigger money this time of year than Las Vegas, as tourism takes a leap and Spring Break is in full swing, with thousands of college basketball fans looking to get their kicks in Sin City during the last two weekends of March.
“Las Vegas sports books take in millions on NCAA tournaments, and those last two weekends in March bring in many new and returning customers,” said Sheri’s Ranch owner Chuck Lee. “The March tournaments bring out the Spring revelers looking to enjoy the warm weather and hopefully make some money at the sports books. We hope that fans spend some of that money betting on a good time at Sheri’s.”
According to Expedia.com, Las Vegas is this year’s #1 Spring Break destination, with nearly 4 million visitors expected to spend their winnings on the city’s available vices. For Sheri’s, the city’s rise in visitors typically translates to a rise in Lee’s brothel business.
With the launch of the Las Vegas area’s only legal nuru massage parlor, the brothel has a wet-and-wild treat for return visitors. “We always like to have something new for our annual March Madness customers, and our full body wet massage room is a fantasy experience that will not disappoint.” said Lee.
“Every year we look forward to March Madness, and this year is no different,” he added. “Bookings are already up, and we’re getting staffed to prepare for the fans. The ladies are excited and anxiously anticipate all of the new customers who will be delighted to learn that the real Madness is right here at Sheri’s.”
For more information about Sheri’s Ranch, please click here.
