CYBERSPACE—Reporo adult mobile ad network has launched what it says is the industry's first gay mobile ad network and added gay market specialist Rainey Stricklin as VP Global – Gay Market to head the division.
"Launching a mobile ad network for the gay market has always been a goal of ours—especially when we visit events like Phoenix and see the strength of the community,” said Kieran O'K, the company's CEO. “Hiring a motivated expert and manager like Rainey allows us create the best product and team. We hope the gay market likes what we have to offer.”
“Creating and managing the gay network for Reporo is a dream job for me,” said Stricklin, who recently completed a six-week training session at Reporo's London offices. “Gay mobile has been severely under-serviced in the adult industry until now. Our goal is to bring to the gay market the same level of quality and service that mobile traffic-buyers and owners have come to expect from Reporo.”
Reporo Gay brings together quality publishers with relevant advertisers in a blind CPC network. The network as a whole currently serves more than 18 billion impressions per month via banners, text ads, interstitials and popunders and offers contextual keyword targeting and frequency capping.
"Initial response to the new gay offering has been tremendous," Stricklin said. "Advertisers are excited to be able to better target their gay campaigns and publishers are thrilled to finally have a network that serves only gay advertising and therefore increases click through rates and profitability."
Reporo is not a self-service platform; the company's account managers work closely with clients to ensure publishers are most effectively monetizing their traffic and advertisers are meeting their return-on-investment goals. With offices and divisions serving the EU, South Africa, India, the Philippines, Latin America, Japan, the US and now the global gay market, clients can be assured the most qualified team members will be servicing their account.
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