LOS ANGELES—Gay multimedia corporation Here Media has promoted Mark Smelzer to vice president and publisher for its Advocate and Gay.com brands. Smelzer will continue creating and implementing multiplatform initiatives on behalf of clients targeting the gay and lesbian niche.
“Mark’s vast experience makes him an asset in today’s evolving media space,” said Here Media Senior Vice President and Group Publisher Joe Landry. “As we continue to develop and execute creative multiplatform campaigns for a growing roster of advertising clients, we look forward to having Mark, with his ingenuity and creativity, leading our talented Advocate and Gay.com sales teams.”
In his new capacity, Smelzer will continue to be responsible for sales and advertising campaigns across the multiple iterations of the Advocate brand, including print and online. As publisher of Gay.com, Smelzer oversees the expansion of the site’s original content and collaborates with advertisers to develop advertising campaigns targeting the 21- to 34-year-old gay male demographic.
Smelzer most recently served as publisher for The Advocate and Advocate.com. Prior to joining Here Media, he spent five years as publisher of the JCK Publishing Group, which produces jewelry trade publications and websites. He has also been an associate publisher of the entertainment trade magazine Variety and served as part of the launch team for Vlife, a lifestyle consumer publication for the Variety audience.
Smelzer earned his undergraduate degree and master of business administration from UCLA.
For more information about Here Media, visit HereMedia.com.
