VAN NUYS, Calif. - Gay adult studio Male Spectrum has made an Earth Day-inspired donation to Trees for the Future, a tree-planting charity that has assisted in the planting of more than 50 million trees since it was established more than 20 years ago.
Earth Day 2009 is April 22.
Lea Busick, subscription site and affiliate program director for Male Spectrum, said the donation, the amount of which was not disclosed, is part of the company's continuing effort to be a "good global citizen."
"Last month we made a donation to the Human Rights Campaign in support of GLBT marriage rights," she said. "This month we're making a contribution that will make it possible for Trees for the Future to plant thousands of trees. We made these donations for many reasons, the primary one being that we strongly believe in the mission of both organizations, but the opportunity to demonstrate that a gay porn company can make a positive contribution to the community is a welcome side-effect, no question."
Whereas Male Spectrum's sister brand Pink Visual derives funds for its environmentally-friendly charitable donations from sales of PV's "Plant Your Wood" DVD line, MaleSpectrum's donations stem from its successful line of subscription sites, including its flagship mobile site, iMaleSpectrum.com.
"The donation to Trees for the Future is part of a larger effort on our part to become a ‘greener' company," said Male Spectrum's brand and product manager, Kim Kysar. "We're also trying out more environmentally-friendly packaging, doing a variety of things to reduce the amount of electricity we consume at the office and moving to a paperless payroll system. We've also purchased carbon offset credits in order to make both PinkVisual.com and MaleSpectrum.com carbon-neutral websites."
Busick said that there's only so much a gay porn company can do to improve the environment, but Male Spectrum hopes its efforts will serve to inspire similar actions on the part of the studio's fans and customers and "produce a ripple effect of small but positive steps."
"Every little bit helps," she said. "Rome wasn't built in a day, and the global environmental issues aren't going to be a quick fix either, but there's no time like the present for all of us to start doing our part."
For more information about Male Spectrum, visit MaleSpectrummaXXX.com.
For more about Trees for the Future, visit TreesFTF.org.
