STOCKTON, Calif.—Dating affiliate program DatingGold has announced the hiring of industry veteran Jeff Rosenberg as Gay Project Manager. In this newly created position Jeff will lead the redesign of DatingGold’s current offering for the gay customer as well as the launch of new products. Recently, Jeff acted as marketing guru for the social network site AdultSpace.com.
“We are very excited to bring Jeff on board to head this new division,” said VP of Sales and Marketing, AK. “We’ve had requests from affiliates for gay dating. The gay market is very different than the straight market. For long-term member retention, you can’t just re-skin the straight version of your sites and appeal to a gay audience. Jeff brings the business and life experiences to create this new suite of offerings.”
Jeff will be making substantial changes to DatingGold’s current offering of products, including the launch of a new dating site. The sales team will work to ensure any transition from current promotions to gayamateurmatch.com is as seamless as possible for affiliates already promoting the site.
“I’m thrilled to work with the team at DatingGold,” said Rosenberg. “They impressed me with their reputation in the industry and the backend technology. The resources in staff and technology will allow us to create a group of sites that will not only serve the requests from affiliates but also develop a fun, entertaining and interactive user experience. We will be producing a dating program that I will be proud to be a member of as well.”
Previously, Jeff was also at Traffic Dude as the gay account manager, at AVN, working on GayVN, and at Specialty Publications, working on Men, Freshmen and Unzipped magazines.
AK can be reached at [email protected] or by phone as (209) 477-7676.
Jeff Rosenberg can be reached at [email protected] or by phone at (818) 430-5333.
