AMSTERDAM—European gay adult e-tailer Homoactive.com has re-launched with a new user interface over new backend software that provides new features, increased speed and enhanced functionality.
“After five years using the same software, it was definitely time to upgrade,” said Jop, one of the site’s directors. “The brand new Homoactive.com is not only easier to use, faster and handier in navigation, but also boasts a lot of new features that we feel sure our customers will love.”
The revamp also sees the site morphing from a simple DVD e-tailer into shop more focused on the gay lifestyle. Dildos, lubes, magazines and toys have been added, and an impressive section featuring designer underwear will follow in June, Jop said.
In addition, the remodelling integrated Homoactive.com with the HomoactiveCash affiliate program. The e-tail store joins Homoactive.TV, RawFilms.net and the sites in the Johan-Volny.com club.
