TORONTO—Gay adult studio Falcon Entertainment and online marketing firm Next Door Entertainment have signed a partnership agreement that will see Falcon’s award-winning content promoted through Next Door’s affiliate network, Buddy Profits. Under the partnership, Falcon will provide the content, and Next Door will design and maintain membership websites and affiliates.
In addition, the two companies said they will work together to develop a comprehensive digital strategy for Falcon’s brands.
“This partnership agreement marks the beginning of a focused strategy to greatly enhance Falcon’s online presence,” Falcon President Steve Johnson said. “Our priority is to consistently deliver the Falcon brand experience across every digital channel. Given the current changes and trends in the adult industry, we knew we would need a strategic partner who could assist us with making this vision a reality. Next Door Entertainment and its partnership with Gamma Entertainment proved to be the best choice for us, given their deep resource pool of talent and expertise.
“Going forward, as we make the transition to becoming a truly online company, Next Door Entertainment’s experience will be extremely valuable to us,” Johnson continued. “Given Falcon’s longstanding position as a leader in the gay adult industry, we feel it is essential that we are able to continue to focus on producing the high-quality content our fans have come to expect. This new business partnership will allow us to do that, while at the same time ensuring that the Falcon brand gains the same level of success in the online world, as well.”
According to Next Door President Stephan Sirard, strategic partnerships pairing online and brick-and-mortar companies are pragmatic.
“These types of strategic partnerships are the way of the future for the gay adult sector,” he said. “It is in the better interest of all to work together rather than compete with one another. The cooperation between companies like COLT Studio Group, Elite Male, Next Door Entertainment and Falcon Entertainment enable everyone to grow their online businesses in a more efficient and profitable way.
“This [Falcon] partnership makes sense for both companies,” he added. “We chose to partner with Falcon because of their outstanding, award-winning content, powerful brand name and the commitment they have to growing their online business. It is a brand that has remained at the top for over three decades and is known by gay men around the world. If you combine Falcon’s expertise and leadership in the production of high-quality gay content and Next Door’s technology and gay marketing expertise, you have a winning combination for both Falcon fans and affiliates.”
Falcon Bucks affiliates will be migrated to the Next Door Buddy Profits affiliate program, Sirard revealed. Details about the transition, which is expected to take place over the next several months, will be communicated directly to Falcon Bucks affiliates well in advance of the changeover, he said.
Fans and members of FalconXXX.com and other membership sites within the Falcon network will see a series of upgrades over the next few months, Sirard said.
For more information about Falcon Entertainment, visit FalconStudios.com. For more about Next Door Entertainment, visit NextDoorEntertainment.com. The Buddy Profits affiliate program is located at BuddyProfits.com.
