SOUTH PARIS, Maine—All Boys Distribution, in conjunction with European studio OTB Video, has hit on a new marketing plan the companies believe is a first-of-its-kind for the gay adult market: four-packs of features in one DVD case.
“We want everyone that wants to own the films from OTB Video’s DVD catalog the ability to do so with having four full-length DVD features in one single-sized DVD case,” All Boys President Rob Ragan said.
OTB is a producer of Latin bareback content.
“OTB has been a leader in its field for several years, so this is just a natural evolution for us to be the first ones to do something like this,” Ragan said. “These titles are all sold individually for nothing less than $49.95 up to 59.95, depending on where you get them. The retail price on the new four-packs is $79.95, which lowers the retail cost of the films by $160 for the four.
“This is the newest concept for the high-end gay section of the industry, and we plan on doing this with several films from the OTB catalog,” he added. “We also plan to mix other films from the All Boys catalog so retail stores have the opportunity to maximize their profits by offering what amounts to four full-length features for the price of two.”
Ragan said All Boys will begin shipping the first four-pack after Thanksgiving, in time for the holiday season.
To inquire about the OTB four-pack and other combo specials, visit AllBoysDist.com or call (877) 5-ALLBOY.
