eroFame took place for the first time in Berlin in 2010. The intention of the organizers—Mediatainment Publishing eroFame GmbH, an affiliate of Mediatainment Publishing GmbH, the publisher of the European b2b industry magazines EAN and eLINE—is to offer a platform for erotic products outside the hardcore industry.

After the first eroFame trade convention in 2010, the show moved to fairgrounds in Hanover in 2011 and has been taking place there ever since. Roughly 200 international exhibitors present special products from the world of “erotic lifestyle”—toys, lingerie and fashion, pharmaceuticals, consumables, and much, much more.

The main sponsors of eroFame included Joydivision, Orion, pjur, SCALA (Beate Uhse)/Playhouse/ZBF, and STRubber).

eroFame is also the venue for the annual presentation of the coveted Erotix Awards. The awards are an acknowledgement of achievements in several categories, such as most innovative product, best customer service, best product design, and best advertisement campaign.

While the three-day event has a clear focus on the economic interests of the participants, eroFame also represents an opportunity to establish new business relationships and expand personal and individual networks. Another element of the event is the “eroFame Oktoberfest,“ a big party for the exhibitors and visitors that takes place on the evening of the second trade show day. Admission and catering are free throughout the entire three-day event for all participants and trade visitors.