LOS ANGELES—Trans erotica leader Grooby has teamed up with Yanks, the long-established brand in the amateur solo and lesbian genre, announcing the management of Yanks.com. The project is being led by Grooby’s new company, Blue.xxx.
“Beyond the infrastructure support Grooby brings us, Steven and his team share our values,” adds Yanks owner and founder, Billie. “It was non-negotiable to have a partner who would not ask us to adjust our moral compass with our producers, performers, affiliates, and customers to chase a higher margin. Grooby and Yanks are in lockstep on the way we approach the industry in regard to being profitable and yet operating with the highest ethical standards.”
“As the industry has continued to consolidate, competing as an indie site has become more and more challenging,” says Yanks owner and founder, Todd. “For the last number of years, we have kept our eyes open to a strategic partnership that makes sense, which would allow us to focus on our strength of producing great organic content while taking advantage of a larger company’s economies of scale. When Steven and Grooby approached us with just such an opportunity, we jumped at the chance!”
The premium membership site is the first to be managed under Grooby’s new company, Blue.xxx. Blue.xxx is powered by the team behind Grooby to work with like-minded content-driven companies, providing them with backend support, hosting, marketing and related services, allowing the website owners to focus on the creation of award winning content and an excellent customer experience.
“We wanted to take our team’s 28 years of experience in running paysites and apply it to other companies with smaller teams, enabling us to help them with the difficulties to compete in today's paysite market,” says Grooby owner Steven Grooby. “Yanks was the perfect fit for us to work with. They have built one of the most respected brands in the online adult space and were looking for a partner who aligned with their own ideals and values, which fit Grooby's ethos perfectly. This partnership allows Billie and Todd to continue to focus on content production and marketing, while we focus on the running of the sites. This is an exciting time for all of us.”
Yanks is offering a special deal for new and existing affiliates in celebration of the announcement. Affiliates, models, and content creators are encouraged to visit YanksHQ.com to learn more.
Yanks has been producing authentic female orgasm and lesbian content since 2002. 100% filmed by women, the site showcases a wide array of women expressing authentic ways they masturbate, orgasm, and enjoy each other’s bodies. Visit the website at Yanks.com. Follow the company on X at @Yanksgirls and Instagram at @Yanksdotcom.
