X3Sixty, AVN Team to Produce Fan-Voted Gala 'The Sex Awards'

LOS ANGELES—The X3Sixty Network and AVN Media Network have joined forces to create The Sex Awards, the first consumer-voted adult awards show to be broadcast on a national television network. The Sex Awards will take place September 25, 2013 at Lure in Hollywood, with a scheduled national broadcast date slated for January 2014.
The new awards show is the brainchild of X3Sixty Network’s Paul Fishbein and Darren Roberts, and brings the duo back into collaboration with the company they formerly oversaw, AVN Media Network.
“We loved the idea of a new awards show that would differ greatly from the AVN Awards Show, XBIZ Awards, XRCO, and all of the other existing events,” Fishbein said. “These awards will be voted on by consumers and have different categories. In addition, the show will have a reality television component that is completely unique.”
AVN Media Network CEO Theo Sapoutzis stated, “We’re pleased to join forces with X3Sixty for the first-ever Sex Awards. For over 30 years the AVN Awards have been the adult industry’s biggest night, gaining massive consumer awareness through its televised broadcast. The Sex Awards gives AVN Media Network the chance to venture into new territory—a less traditional awards show model with entirely fan-based voting and a hybrid production style similar to a cutting-edge reality show. It’s very exciting, and we’re proud to be a part of it.”
Comprised of 16 different categories spanning the business of sex, The Sex Awards will allow consumers to be in control of the winners. Businesses and talent will have input on the nomination process.
“We will be reaching out shortly to all talent, producers, toy manufacturers, websites, production and distribution companies—all elements vital to the adult industry—to get their input before the voting site goes live,” Fishbein explained. “Companies will be able to get behind their products; talent can use their social media resources to garner votes; and it will make the whole experience interactive.”
The Sex Awards will be an invitation-only event, open to adult industry members only. AVN will report further details about the nomination process once they are finalized.