Vivid-Alt Release Party Rocks Downtown L.A.

LOS ANGELES - Vivid-Alt celebrated the release of Dana DeArmond's Role Modeling with a special premiere party on Friday at the 6th St. Warehouse in downtown Los Angeles.

Co-hosted by DeArmond and Vivid-Alt head Eon McKai, the event included a holiday canned food drive to benefit the Downtown Women's Center. Sons and Lovers, Crystal Antlers and Restaurant all played live rock sets in a half-pipe set up in the middle of the spacious warehouse.

"It's amazing how the whole Vivid-Alt thing keeps picking up momentum...everything from sales to attendance and are events have grown," McKai told AVN. "This last party was almost shut down by the fire department. I think the fact that they all got a copies of Role Modeling and their picture taken with Dana DeArmond helped the situation."

Industry folks that came out to rock included Tory Lane, Ashley Blue, Alex Gonz and Daniel; directors Van Styles, Vena Virago and Dave Naz; and Vivid sales manager David Peskin.

Guests posed with DeArmond on her Role Modeling set and brought their own t-shirts for a screen-printing of an original design by graphic designer and Vivid-Alt art director Alaska.

All canned food was donated to the Downtown Women’s Center in Los Angeles, which provides support to low-income and homeless women. Further information can be found at

In Dana DeArmond’s Role Modeling, the starlet-turned-directrix takes a group of aspiring performers on a tour through the ins and outs of the adult industry.

Dana DeArmond's Role Modeling is about all the people who contact me on the internet wanting to know how they can get involved in the porn industry, so I picked the most special and I made this movie about them,” explained DeArmond, “because I am a good role model for the horny kids in America!”

Among DeArmond's newbie co-stars are Apple McCall, Rory Tonic, Casper Vice, Andy San Dimas and Johnny Utah. Male talent includes Daniel, Alec Knight, Sascha and Jordan Ash.

The three-disc Role Modeling set also features a CD soundtrack including OK Fox, Culture Prophet, The Deaf, Tuff Loves, Manhattan Music Box and Driver of the Year.

For more information, go to